Photoshop Advert

This is the advert that I created in photoshop to advertise my product, 'Kiss Me.' It is a cosmetics product; lip gloss, which appeals to 13-18 year old girls because this is the age when all girls are getting boyfriends and having their 'first kiss'.

Photoshop Advert
Originally uploaded by Amy173

This would hopefully encourage girls to tell their friends about the product giving it a wider audience.



I chose a simple design of black and white for a Gothic approach because I like the idea of red lip gloss standing out from the background. I used Gothic fonts such as a typewriter design font, this is because the name I chose seemed strong and bold. For the name of the product, the font I chose was from a website (http://www.fontpool.com/) which I used a lot during my GCSEs. The font then went with the font of the slogan I chose, "You cannot resist the temptations..." This font is showing no real social class, for example a script font would appeal to higher social classes because it is a 'posh' font. This makes it appeal to my target group more because they know that it appeals to anyone, not just one particular social group.



The connotations of my font and background suggest Gothic features and simplify the product's characteristics. The bright red colour of the lip gloss stands out giving the people who buy the product the confidence to stand out in the crowd. So, the product appeals to esteem seekers, as well as other social groups, because most teenage girls' view of the media is changed and tampered with using certain techniques,, especially make-up adverts.



The effects that the advert has on people's perception is that they make think that the product is too simple and therefore will not appeal to them. Also they may believe the product stands out and therefore they will stand out from the crowd if they buy the product. Nevertheless, I believe the product appeals to many of the young population and that on seeing this product in a magazine, they will instantly be attracted to it.

The name 'Kiss Me.' comes from my general idea. I was inspired by the fragrance 'So...? Kiss Me'. Teenage girls always gossip about boyfriends and the 'first kiss' stage is when you're a teenager. When teenage girls look at my advert they will believe that if they wear this product they will be kissed by the boy of their dreams or their current boyfriend. It will make them more attractive and therefore more confident.